BP105T.COMMUNICATION SKILLS (Theory)
Scope: This
course will prepare the young pharmacy student to interact effectively with
doctors, nurses, dentists, physiotherapists and other health workers. At the
end of this course the student will get the soft skills set to work cohesively
with the team as a team player and will add value to the pharmaceutical
business.
Objectives:
Upon completion of the course the student shall be able to
1. Understand the
behavioral needs for a Pharmacist to function effectively in the areas of pharmaceutical
operation
2. Communicate effectively
(Verbal and Non Verbal)
3. Effectively manage
the team as a team player
4. Develop interview
skills
5. Develop Leadership
qualities and essentials
Course
content:
UNIT – I
Communication Skills: Introduction, Definition, The Importance of Communication, The Communication Process – Source,
Message, Encoding, Channel,
Decoding, Receiver, Feedback, Context
Barriers to
communication:
Physiological Barriers, Physical
Barriers, Cultural Barriers,
Language Barriers, Gender Barriers, Interpersonal Barriers, Psychological
Barriers, Emotional barriers
Perspectives in
Communication:
Introduction, Visual Perception,
Language, Other factors affecting
our perspective - Past Experiences, Prejudices, Feelings, Environment
UNIT – II
Elements of
Communication: Introduction, Face to Face Communication - Tone of Voice,
Body Language (Non-verbal communication), Verbal Communication, Physical
Communication
Communication Styles:
Introduction, The Communication Styles Matrix with example for each
-Direct Communication Style,
Spirited Communication Style,
S ystematic Communication Style, Considerate Communication Style
UNIT – III
Basic Listening
Skills: Introduction, Self-Awareness, Active Listening, Becoming an Active
Listener, Listening in Difficult Situations
Effective Written
Communication: Introduction, When and When Not to Use Written Communication
- Complexity of the Topic, Amount of Discussion’ Required, Shades of Meaning,
Formal Communication
Writing Effectively:
Subject Lines, Put the Main Point First, Know Your Audience, Organization of
the Message
UNIT – IV
Interview Skills:
Purpose of an interview, Do’s and Dont’s of an interview
Giving Presentations:
Dealing with Fears, Planning your Presentation, Structuring Your Presentation,
Delivering Your Presentation, Techniques of Delivery
UNIT – V
Group Discussion:
Introduction, Communication skills in group discussion, Do’s and Dont’s of
group discussion
BP111P.COMMUNICATION SKILLS (Practical)
The following learning modules are to be conducted using
wordsworth® English language lab software
Basic communication
covering the following topics
Meeting People
Asking Questions
Making Friends
What did you do?
Do’s and Dont’s
Pronunciations
covering the following topics
Pronunciation (Consonant Sounds)
Pronunciation and Nouns
Pronunciation (Vowel Sounds)
Advanced Learning
Listening Comprehension / Direct and Indirect Speech
Figures of Speech
Effective Communication
Writing Skills
Effective Writing
Interview Handling Skills
E-Mail etiquette
Presentation Skills
Recommended
Books: (Latest Edition)
1. Basic communication skills for Technology, Andreja. J.
Ruther Ford, 2nd Edition, Pearson Education, 2011
2. Communication skills, Sanjay Kumar, Pushpalata,
1stEdition, Oxford Press, 2011
3. Organizational Behaviour, Stephen .P. Robbins,
1stEdition, Pearson, 2013
4. Brilliant- Communication skills, Gill Hasson, 1stEdition,
Pearson Life, 2011
5. The Ace of Soft Skills: Attitude, Communication and
Etiquette for success, Gopala Swamy Ramesh, 5thEdition, Pearson, 2013
6. Developing your influencing skills, Deborah Dalley, Lois
Burton, Margaret, Green hall, 1st Edition Universe of Learning LTD, 2010
7. Communication
skills for professionals, Konar nira, 2ndEdition, New arrivals – PHI,
2011
8. Personality development and soft skills, Barun K Mitra,
1stEdition, Oxford Press, 2011
9. Soft skill for everyone, Butter Field, 1st Edition, Cengage
Learning india pvt.ltd, 2011
10. Soft skills and professional communication, Francis
Peters SJ, 1stEdition, Mc Graw Hill Education, 2011
11. Effective
communication, John Adair, 4thEdition, Pan Mac Millan, 2009
12. Bringing out the
best in people, Aubrey Daniels, 2ndEdition, Mc Graw Hill, 1999
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